Keeping it in the family

the perfect couch

In 1997, while living in a 400-sq-foot studio apartment, I was in the market for a very specific type of couch – backless, stylish, big enough for guests to sleep on. And cheap.  There is no such thing, so I ended up building my own custom couch, at nights after work, in my apartment. I had sawdust on all of my belongings for months, but it was worth it.

I moved out of that studio in 2000. When my brothers came over to help me move, we realized there was no way to remove it from the apartment – it was too big to fit through the door. Fortunately, I knew exactly how to disassemble it, and so I was able to move it to my new condo. After a while, my sofa needs changed. So, Kristine inherited the couch. Then my cousin Drew. And, as of last Sunday, cousin Georgia. I’m so happy the couch is still around. Georgia and Dan: you have a big responsibility.

About Tim Fry

Tim is a global communications consultant. He has a background in storytelling, opinion research, brand campaigns and product launches for clients big and small. He has been recognized with several industry awards, including Ad Age’s “40 under 40” and PR News' "15 to Watch." Tim has a bachelor of science degree in foreign service from Georgetown University. When he's not helping people tell their best stories, you're likely to find him riding his bike, kayaking or catching Dungeness Crab on Lopez Island, WA. He can be reached at
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