Romance and Sex Life of the Date 

The headline worked on us, too. This is what the sign says in front of Shields Date Garden on Highway 111 in Indio, CA. After a four year hiatus, we’re back in the Coachella Valley to visit my mom and dad for spring break. We’d been craving a date shake ever since hearing about them, so Carl and Kaye took us to Shields today for some date education. The roadside attraction’s short film, Romance and Sex Life of the Date, taught us about this fruit’s unlikely existence. Apparently, there exist no insects to pollinate date palm trees, so date farmers must perform that process. Also, dates are of course not native to the desert, so growing them is quite a natural resource and labor intensive endeavor. Which is probably why no other place is likely to replace Coachella Valley as the date capitol of the world anytime soon. Ninety five percent of the dates grown in the U.S. come from the Valley. 

After learning about the sex life of the date, we paid $5.00 a piece to stroll through the garden behind the date souvenir shop, where the owners have constructed 14 scenes from the life of Jesus Christ. 

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About Tim Fry

Tim is a global communications consultant. He has a background in storytelling, opinion research, brand campaigns and product launches for clients big and small. He has been recognized with several industry awards, including Ad Age’s “40 under 40” and PR News' "15 to Watch." Tim has a bachelor of science degree in foreign service from Georgetown University. When he's not helping people tell their best stories, you're likely to find him riding his bike, kayaking or catching Dungeness Crab on Lopez Island, WA. He can be reached at tim_fry@hotmail.com.
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